Properly configured, web analytics can give you an idea about how people use your website, what they purchased, the websites they look at before yours and even the search terms they would have used to find your website.
Analytics data can quickly and easily show you patterns of behaviour on your site. These insights can help you optimise your PPC spend, maximise your SEO visits and improve your conversion rates.
Our preferred analytics solution is Google Analytics.We can provide consultancy on how best to implement Google Analytics and can even help set-up and configure the tracking code and analytics accounts. We’ll provide support and learning material to help you get the most out of your analytics data.
A full service implementation includes:
- Dashboard & reporting setup that can be used by you, your colleagues and entire departments
- Ecommerce tracking
- Google Adwords linking
- URL tagging